On the Other Hand, Maybe Don’t be Like Taco Bell

A few weeks ago I wrote a post about a lesson I learned from Taco Bell. Following their lead, I encouraged readers to give lots of extra sauce, more than they might think people need, whenever serving other people. The extra sauce was a metaphor for added value. Most people will happily deliver on expectations; distinguish yourself and heighten your own satisfaction by OVERdelivering.

On the other hand, there’s something else I’ve learned from my (too frequent) visits to Taco Bell:

Don’t call something SUPREME just because you put some sour cream on it.

Okay, sure, they also add tomatoes. Still, this seems surprisingly in contrast with the generous sauce packets policy.

Yes, Taco Supreme IS different from the regular taco. Yes, it IS more delicious. And yes, the price difference really isn’t that much. But ‘supreme’?

Supreme should be SUPREME! None better! The Ultimate! Does adding just a couple of ingredients really qualify? In this case, The Bell is demonstrating the problem with overpromising.

When you present your work to others, it’s best to be honest. With yourself as well as your audience. Misrepresentation will inevitably only lead to disappointment.

Being honest with yourself might be more challenging than accurately laying things out for other people. Pride, hubris, and plain excitement can make us overestimate our accomplishments. If you put tons of effort into a project you rightly want to make sure it’s recognized as having value. It’s important, however, to be careful not to overvalue what you’ve done.

Carefully consider your offerings before you describe, publicize, promote, or market them. Analyze yourself and your work as objectively as possible. If you have trouble with that, get help and opinions from people you trust.

Telling the world, in essence, a result was the best you could do — “it’s supreme!” — can lower expectations of your future work. It can make you appear dishonest, arrogant, or unrealistic.

Honesty does mean taking credit when you DO create something extraordinary. By no means play down or minimize your work when it is far and above the average. If it IS supreme, let the world know! If you’ve been careful to not cry wolf (or taco), they’ll believe you.

 

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